Glossary
Four terms, defined once. Most AI tools help you write; these describe the harder, more valuable work Niche does — deciding what’s worth writing.
Systematically identifying, evaluating, and prioritizing the stories worth publishing.
Editorial intelligence is the layer of judgment between raw signal and finished content. It is what a good newsroom editor does before a single word is drafted: read everything, judge what matters, decide what to cover. It is distinct from AI writing (which fills a blank page), scheduling (which posts on a calendar), and SEO (which optimizes a piece that already exists) — all of which operate after the story exists. Editorial intelligence is the layer before, and it is the hard part.
Finding stories before they become obvious. Story generation, not content generation.
Story discovery is surfacing the narrative worth telling before everyone else is telling it — the difference between writing the take the whole feed is writing three days late, and finding the through-line others have missed. It is story generation, not content generation: the output is a story worth publishing, not words on a page.
Separating meaningful developments from background noise; finding what matters early.
Signal discovery is the upstream half of story discovery: continuously scanning a niche's primary sources and separating the developments that matter from the constant background noise. Most of what moves in any niche is noise; signal discovery is finding the early, meaningful movement before it becomes obvious coverage.
The workflow that turns raw information into a narrative people care about.
Signal-to-story is the end-to-end workflow that transforms raw primary-source information into a narrative an audience cares about: discover the signal, pick the story, frame the angle, and produce the platform-native piece — grounded in sources, in the creator's voice. It is the spine of an editorial intelligence platform.
See the method in practice: story discovery · become a thought leader · all guides.