Editorial intelligence, not blank-text-box AI. Memory, judgment, provenance, narrative compounding — the things a desk gives you when they know the beat.
SignalPrimary sources, not generic web scrape.
Baseline sources every user gets: news, discussion forums, primary disclosures. Stackable modules deepen the beat — Pre-news (pageview spikes ahead of coverage), Wall Street Beat (SEC filings + DoD contracts + earnings), Political Insider (donations × sponsor records × insider trades), Health Beat (clinical events + label updates).
VoiceSounds like you, not like an LLM.
Drop a LinkedIn URL, paste a post, or upload an article. The voice engine extracts your archetype, cadence, opener inventory, signature phrases, and forbidden phrases. Every output gets re-shaped through your profile.
Brand kitDrop a press kit. We do the rest.
Paste your URL or drag a folder of brand assets. The ingest engine walks every page, classifies logo vs wordmark vs headshot, sniffs CSS for fonts and colors, pulls tagline and boilerplate. The brand-kit page becomes a state view, not a form.
TrustVerifier parity at every output.
Every LLM-emitted surface — angles, posts, image-card briefs, video scripts — runs through a second-pass auditor that catches fabricated specifics and temporal mismatches. Provenance card on every story so you can trace the claim back to the source.
OptionalitySwap the hook. Swap the CTA. One click.
When Niche auto-picks, the alternatives are right there. Hook palette under every platform’s caption editor. CTA shape palette under every angle. Lens regenerate when the whole set is off. Trust the desk; override the desk.
BriefingWatched niches. The morning brief.
Tell Niche which beats to watch. The desk scans on schedule, queues fresh stories to your dashboard, and emails the morning brief. Approve, edit, or redirect — the human decisions stay yours.