paid-mediamedium engagement
Paid media teams are battling fraud, bugs, and weak traffic
Signals around ad performance point to worsening traffic quality, rising invalid clicks, broken catalogs, and disputes over declining Google Ads performance, suggesting more budget waste and less trustworthy paid media execution.
Draft a post from this →agency-pricinghigh engagement
Agencies are ditching hourly billing for output-based pricing
Signals converge on a broad pricing reset for agencies: moving away from hourly billing toward value-based, output-based, hybrid, and scope-driven pricing, with AI-assisted service delivery changing how agencies price work and defend margins.
Draft a post from this →agency-financehigh engagement
Agencies are obsessing over where their margins disappear
A cluster of agency-ops signals focuses on profit leakage, utilization versus billability, project profitability tracking, and back-office work that erodes margins, reflecting a push to tighten financial controls and operational discipline.
Draft a post from this →agency-buyingmedium engagement
Brands are rethinking how they hire and scope agencies
Several signals speak to the buyer side of agency services: how to hire a marketing or SEO agency, what to look for in a new agency, what it costs, and how contracts and engagements should be scoped.
Draft a post from this →ai-in-marketingmedium engagement
AI is changing how agencies create, optimize, and report
Signals reflect how AI is changing marketing work itself: faster content production, AI-driven campaign optimization, reporting summarization, and anxiety that SEO is getting harder as content becomes more commoditized.
Draft a post from this →