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Marketers are comparing notes on declining search volume, rising CPCs, higher CPLs and weaker pipeline, while also questioning whether last-touch reporting is understating paid search contribution to closed-won revenue.
Draft a post from this →Practitioners are discussing what to do when a client or owner feeds all marketing collateral into ChatGPT and expects the agency to follow its output, highlighting the growing tension between AI-assisted workflows and human marketing judgment.
Draft a post from this →Marketers are asking whether Reddit Ads are actually producing results, reflecting broader experimentation with alternative paid channels beyond Google and LinkedIn.
Draft a post from this →